Getting loyal fans is a difficult task for brands of all sizes, especially smaller retailers who don’t have the big marketing budgets of their corporate counterparts. The importance of being able to connect with fans through social media is quickly becoming an integral part of every online marketing strategy. And while providing good content and conversation will organically grow your fans, offering fans exclusive offers, will result in quicker fan growth over a much shorter period of time. Venpop has developed a Facebook fan offer application that allows retailers of all sizes to collect customer info, grow fans up to 200%, and get sales, in as little as 2 short days.
The reason behind the success of the fan offer application lies in both the retailers’ ability to exclusively reward just their fans and the ability to identify those genuinely interested in the brand. The Venpop fan offer consists of a like-gate feature, which when clicked on unlocks an offer. Visitors to the page must become fans in order to access the deal. When fans buy the deal that information is shared in their newsfeeds; making it easy for their Facebook friends to also benefit from the deal and for the deal go viral. Information about the customer – including their email address – is also collected by the application and made available to the retailer.
Venpop’s fan offer also works in connection with hyper-ta rgeted Facebook ads. Venpop identifies people on Facebook that are interested in the retailer’s offer and shares it with them. The targeted ads make it so retailers gain fans that have a genuine interest in the brand who are much more likely to convert to customers.
Retailers can provide their fans with a deal of their choosing. It can consist of a product, download, or coupon code that retailers aren’t forced to take a loss on, which is often the case with other deal sharing platforms such as Groupon. This makes an especially big difference for small retailers who too often cut prices or take losses in an attempt to acquire new customers.
Green Feet Case Study: Fan Offer Seeking to increase fans and exposure, Venpop and Green Feet, an eco-friendly store teamed up to reward Green Feet Fans with an exclusive fan only deal. In two days, this small business that normally gets 11 fans a week grew 161 fans during the same period. That is more than 14 times the usual fan growth; extraordinary growth to any retailer but especially a small retailer. And this fan growth carried over for the next three weeks after the campaign had ended. The two day campaign allowed Green Feet to jump start its fan base by a total of 261 fans or over 10% of their overall fans.
In two days, Green Feet also sold over half of the discounted deal it offered. This was a set of environmentally friendly lunch tins offered at 40% off the retail price.
Venpop fan offers make it possible for small business on a very limited budget to collect valuable customer data, get sales, and boost fans.